Blitz
Playful snack brand for casual chess—chunky logotype, warm palette, and an unfoldable triangular pack concept.
What it is
Blitz is a playful snack brand built around the speed and energy of casual chess. The identity is chunky, friendly, and instantly readable—made to feel fun on shelf and social.
Identity system
A crown-topped “l” nods to pieces and quick wins. Warm cookie browns with cream form the core palette; simple piece-shaped glyphs become icons and repeatable patterns for packs, POS, and digital.
Packaging concept
The triangular box is a brand moment: bold logo panel for shelf impact, checker accents for motion, and an unfold-to-board interior that invites quick play at the table.
Outcome
Naming, logotype, color system, icon/pattern library, and a structural pack concept—ready for mockups, POS pilots, and in-store testing.