Copec Immersive History
What it is
A full-room graphic installation for Copec’s 90-year immersive stand experience. The project involved unifying archival photos, timelines, and energy-transition imagery into a cohesive spatial narrative across five walls and multiple cutouts.
Visual system
A mix of archival photography, custom illustrations, and modular timeline elements were brought into a single visual language. Transitions between decades were unified through consistent use of Copec’s brand cues while still allowing each era to feel distinct. Because the archive varied widely in resolution and condition, the project required a combination of AI enhancement, manual retouching, and selective colorization to achieve a balanced look across large-scale surfaces.
Approach
The experience is structured as a chronological walk-through: early stations and attendants, infrastructure growth, and finally the transition to electromobility and clean energy. LED accents and screen content help separate eras while keeping the environment cohesive.
Outcome
The result is an environment that feels part museum, part playful brand experience—designed to inform without becoming heavy. The full package included production-ready wall graphics, cutouts, and a cohesive content structure adapted for fabrication and installation.
